Integrated Paving Concepts identity

IPC is an international corporation that manufactures and distributes decorative asphalt products. IPC needed to update its brand strategy to allow for the addition of new products while maintaining recognition of their established brand. We created a comprehensive visual strategy that built on IPC’s existing brand awareness. This system includes redesigned and new logos as well as a wide range of marketing materials and communications – from stationery to websites. We continue to maintain IPC’s brand creating new marketing materials on an ongoing basis.