Camping in Ontario Logo

The Ontario Private Campground Association’s directory and website are both titled Camping in Ontario, which is more readily recognized by their members and by the public than OPCA, so they decided to operate under the banner of Camping in Ontario. They requested an updated logo that would retain the recognizable elements of their existing logo. They also wanted to reflect their wonderful tagline, “create memories … go camping”, in their new visual identity. We simplified the elements of their logo, chose two colours for printing economy and a more expressive font to reflect the emotional element of their brand. The OPCA/Camping in Ontario has helped people create camping memories since 1969 and now their updated logo better reflects the nature of their organization.