Rack Attack logo

Rack Attack is North America’s largest car rack and hitch speciality store. Their previous logo pictured a rack with a bicycle on it which lead people to believe that they were a bicycle company rather than a car rack and hitch company. We redesigned the logo to include a car with a surf board and a bicycle to emphasize a variety of car rack uses. The new logo retains the distinctive Rack Attack logotype of their former logo in order to maintain brand recognition.