This direct mail campaign won Ride-A-Way its first contract, a 100,000 square foot installation.

Ride-A-Way identity

Ride-A-Way, a new product developed by Integrated Paving Concepts, an international corporation that manufactures and distributes decorative asphalt products, is a very durable, colourful, polymer coating formulated to create safer bike lanes. We designed a new logo, brochure, website and packaging for the introduction of this product which is being marketed to municipal governments in Canada and the USA. IPC used these promotional materials for a large-scale direct mail campaign.