Ontario Private Campground Association advertising

The OPCA wanted to promote and increase the use of their extensive online database of member’s campgrounds in their 2007 directory. We created ads in the form of silhouettes of various camping vehicles so that they stood out from the average rectangular magazine advertisement. The directory is nicknamed “the red book” because of the use of red on its cover and by using red in these ads we reinforced this popular branding. In each ad a fictitious camper asks a different question they need to know about the campground they are thinking about visiting. The ads let campers know that they can get answers to all their questions at the OPCA’s website campinginontario.ca